Industrial Design Meets Experiential Coffee Catering
Okay, confession: I LOVED this event with CAT. But I might just love these images by Anya Joy Photo even more. There’s just something about the rough-and-tough brands we've worked with—Kubota, Boeing, Def Leppard, Linkin Park, and now Caterpillar—that hit a deep power-tool, garage-rock, espresso-fueled nerve in my soul. So when Nightowl Coffee got the call to deliver coffee catering services for the CAT Worldwide Dealer Meeting at OMNI Dallas…it was a game time.
Speed and Precision: The Art of Mirroring
Our love language is creative expression through coffee carts—so we still can't get over these tractor-wrapped barista stations. From the jump, the CAT marketing team came in hot—with clear creative direction, and zero fear to be bold with their branding. It was then our job to execute the rendering of their design to bring their event one step closer to reality.
In my first book review, I credit CAPIS COO and former boss Dave Choate for teaching me the art of learning. But Dave also taught me the skill of mirroring. Once a client expresses interest in branding (or provides our team with art files or inspiration), we mirror the clients' excitement for partnership with the pace in which we render creative proofs and visual samples. Not tomorrow. Not “next week.” Same day—and often, same hour.
This production speed tells clients:
- We’re not just machines behind the coffee bar...
- We’re machines in sales, operations, and design
- We operate with a standard you can feel immediately
- Our excitement for your event goes beyond coffee—enthusiasm and execution bleeds into every department
That’s the Nightowl advantage when choosing a coffee catering partner. This event didn't just call for espresso catering. CAT's Worldwide Dealer Meeting required industrial-grade coffee catering with the branding package and brand-focussed barista stations to match.
Grab-and-Go Coffee to Power-up the Guest Experience
To top it off, the CAT execs wanted guests moving—no bottlenecks, no lines, no friction. Even with our baristas each producing 50–60 drinks per hour (100-120 drinks per hour for this dual-bar station), we knew the requested service called for more caffeine production. Accordingly, we layered in:
- Branded beverage coolers to offer a quick grab-and-go caffeine fix
- A variety of 250 canned lattes and cold brews to offer speed without sacrificing quality
Now, I might be biased, but that’s what I call coffee catering with intention.
Why Brands Like CAT Choose Nightowl Coffee
This is why Nightowl continues to be the go-to for:
- DFW coffee catering
- Dallas-based coffee carts
- Mobile barista stations
- Experiential brand activations
- High-stakes corporate and industrial events
Whether it’s CAT, GAP, luxury weddings, or nationwide conferences—we don’t just show up. We perform. We focus on every detail so you don't have to.
Want proof? Keep exploring →
👉 https://www.nightowlcoffeecart.com/blog
Ready to Build a Coffee Experience That Matches Your Brand?
If you’re planning a conference, dealer meeting, trade show, or experiential activation and want coffee that actually does something for your brand—start here:
👉 Book your coffee cart service: https://www.nightowlcoffeecart.com/book
Nightowl Coffee.
Built for brands that don’t play small. ☕⚙️🔥
📸 Photography by Anya Joy Photography.
