Years ago, 33.9 hired Nightowl Coffee for their company launch party. Last week, they brought us back for a bigger play—a brand awareness activation on the Katy Trail that blended community, caffeine, and sneaker culture into one high-energy event.

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Shop their full lineup here—and check out the sneakers event guests were raving about on the Katy Trail.

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Nightowl and 33.9 team up for a perfect brand activation event.

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A Perfect Dallas Partnership

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This activation captured everything we love about incorporating a branded coffee cart into your event—authentic energy, nonstop foot traffic, and a perfect collaboration to draw people closer to discovering your brand.

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Hundreds of runners, walkers, and Katy Trail regulars stopped the moment they saw the Nightowl Coffee cart wrapped in full 33.9 branding. Coffee remains the undefeated champion of guest engagement. It doesn’t just attract people—it creates a moment, a pause, a connection. More importantly, it creates an organic way to connect with people and share your brand.

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Just like our Shopbop multi-day activation, this event showcased what we do best: authentic engagement and big-impact moments for purpose-driven brands.

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It's all in the details. A branded apron, coffee cart, and cups were just a few of the touches that drew Katy Trail runners into our activation.

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Ellis: The Engine Behind the Bar — And Why Coffee Converts

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For this activation, Ellis, Sr. Event Lead, was our superstar barista powering Katy Trail coffee cart experience—serving hundreds of drinks with speed, precision, and that signature Nightowl hospitality that defines our DFW coffee catering and espresso catering standard. By mid-morning, people weren’t asking what was happening; they were saying:

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“Oh, this is the coffee cart everyone’s talking about.”

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That’s brand awareness at its finest.

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And here’s why it worked: coffee converts. Coffee creates conversation. Sneakers create curiosity. Together, they create brand exposure that sticks—the exact formula behind high-impact experiential marketing. Guests slowed down, sipped, and explored 33.9’s sneaker lineup while engaging with the activation in a real, memorable way. It was experiential, strategic, and perfectly crafted for a mission-driven, Dallas-based brand looking to maximize engagement through a mobile barista station.

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33.9 and Nightowl Coffee team up for a morning of brand awareness, unlimited caffeine, and whole lots of fun.

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A Win for 33.9 + Nightowl

This campaign delivered:
✔️ Heavy foot traffic
✔️ New eyes on 33.9's shoes and apparel
✔️ Hundreds of drink interactions
✔️ Authentic community buzz

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Bring Nightowl to your next activation—coffee, connection, and brand magic included.

✨👉 nightowlcoffeecart.com/book

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